Does Your Business Have An Email Marketing Plan?
When you are trying to market your business, it can be hard to know which marketing techniques to focus on. Email marketing can be a strong, fundamental part of any marketing plan. Here are some useful email marketing tips to strengthen your overall marketing strategy, and to build your bottom line.
- While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
- Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails one or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
- Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript are likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
- To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing in all caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Email marketing can be an effective, smart way to promote your business. I hope these tips will help you incorporate effective email marketing into your overall marketing strategy.
If you need more time to dedicate to marketing your business, book a meeting with us to discuss how we can help.
Now, let me hear from you! How are you using email marketing in your marketing strategy?
Leave your words of wisdom below.
